CASE STUDY

PERMA(CULTURE): Green Storytelling in the European Capital of Culture Budweis 2028

Budweis shows how the ECoC may provide a strong green storytelling approach by building strategy, programme and implementation activities on the concept of “Perma(Culture)”. Deriving from agriculture, the Perma(Culture) idea has allowed avoiding greenwashing challenges, while facilitating a shift for environmental sustainability from an activists’ agenda to ECoC's long-lasting legacy, reconnecting and empowering local populations.