Artists & Creatives
COVID-19 Recovery Resource Platform

Artists & Creatives
COVID-19 Recovery Resource Platform

The impact of Covid-19 on the global creative industry

A creative talent survey on production trends by Genero.

Whilst there’s no doubt the circumstances are extraordinary, COVID-19 has had a significant impact on the creative and production industry and accelerated a shift towards new ways of working.

To better understand the immediate and long term challenges, Genero surveyed 430 creatives – including creative directors, producers, directors, production companies, agencies, animators and more – across 61 different countries.

These insights are critical for brands and agencies to understand, as the resulting fragmentation in the supply of creative services will change the way that they engage with creative talent, now and in future.

Download the report here.


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