26 November 2021, 12.00-14.15 CET
Cultural and creative sectors (CCS) and tourism sector are among the most affected by the COVID-19 pandemic related crisis. In the recovery, there is an opportunity for dense metropolitan areas and remote regions alike to reconsider growth models moving away from large-scale tourism towards models fostering cross-innovation between CCS and other sectors including traditional manufacturing and services that can be incorporated into creative tourism programmes. These new models of creative tourism can deliver considerable added value, increase tourism demand and diversify tourism supply.
Drawing on examples of good practice from Italy and other OECD countries, this webinar will distil the key ingredients of local action to foster cultural and creative tourism in the context of the recovery.