Artists & Creatives
COVID-19 Recovery Resource Platform

Artists & Creatives
COVID-19 Recovery Resource Platform


Keychange is an international campaign and network for gender equality, which aims to diversify the current music industry to create a more sustainable and stronger community for everyone.


Current studies show that there is still a drastic lack of gender diversity in local and international music scenes. This lack of visibility, alongside a toxic environment, has created a system in which women and other marginalised genders have been consistently held back and prevented from participating in the music industry. In order to achieve equal and diverse representation in music, we must urgently work as a community to increase the visibility, output and participation of women and gender minorities.

Keychange aims to rectify this inequality by promoting the work and visibility of under-represented genders.

Supported by the Creative Europe Programme of the European Union and led by Reeperbahn Festival, Keychange is a global network and equality movement which includes partners and collaborators in 12 countries, and over 500 organisations committed to progress from over 40 countries.

Keychange is committed to raising the profile of minority groups in order to achieve equal and fair representation for all.

What will participants get:
– Participation in full network meet-up in London, UK
– Showcasing or panel participation at one of our 13 festival partners
– Participation in the full network meet-up at Reeperbahn Festival, Hamburg, Germany in September
– Mentoring via the we.grow programme in partnership with
– Capacity building with a bespoke training programme at ‘Creative Labs’
– Promotion via the Keychange talent bank

Applications are open from 5th July 2021 and close on 4th October 2021. If you are selected your participation will start in January 2022 and will launch with a full-network meetup in London on 10th – 13th February 2022.

Applications are open to Artists and Innovators in Canada, Estonia, France, Germany, Iceland, Ireland, Italy, Norway, Poland, Spain, Sweden and the UK. Keychange is mostly delivered in English and you should be able to communicate in English to get the most out of your participation.

8 participants will be Canadian and then there will be 6 participants from each of our European country partners.

Click here for more information on the programme, and here to visit the keychange website.

This initiative is co-funded by the Creative Europe programme of the European Union.

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