The ongoing outbreak of COVID-19 is causing widespread anxiety and quarantine measures in different countries around the World. People are staying home to limit the spread of the illness, and venues that normally draw large crowds, including museums, have shut their doors.
Although this forced isolation limits the opportunities for museums to reach their audiences, several institutions around the world are showing great creativity and resilience by harnessing the power of social media. ICOM has prepared a list of case studies and best practices in digital outreach that can inspire museums to deal with this situation.
Find more information and read the full article here.
ICOM is a membership association and a non-governmental organisation which establishes professional and ethical standards for museum activities. As forum of experts, it makes recommendations on issues related to cultural heritage, promotes capacity building and advances knowledge. ICOM is the voice of museum professionals on international stage and raises public cultural awareness through global networks and co-operation programmes.