How people’s habits of cultural consumption changed during the UK’s COVID-19 lockdown

Insights from a six-week study.

The PEC and the Intellectual Property Office (IPO) commissioned AudienceNet to follow cultural consumption during lockdown over six weeks during April-May 2020, looking at people’s consumption of TV, music, film, e-books, video games and even filmed theatre performances and digital art. The study set out to understand how people’s habits changed when confined to the home, and to provide creative businesses and cultural institutions with a real-time understanding of consumer demand and needs for their content. This was in an aim to help the creative sector minimise negative consequences, such as increased infringement, and also to offer insight into new opportunities and ways of engaging with consumers during this period and post-lockdown.

Read more here.


Share on facebook
Share on twitter
Share on linkedin