Artists & Creatives
COVID-19 Recovery Resource Platform

Artists & Creatives
COVID-19 Recovery Resource Platform

Heritage as a driver for new local creative entrepreneurship

This webinar is the second in a series for the OECD project on “Culture, tourism and local development: New strategies for Italian heritage cities in the post-pandemic scenario”

29 October 2021 13.00-15.00 CET (Rome time zone), Zoom

Local cultural and creative entrepreneurship can be the catalyst of new models of economic and social value creation.

It can contribute to increasing levels of regional innovation and productivity, through new product design, new production techniques, new business models, innovative ways of reaching audiences and consumers, and emerging forms of co-production. Cross-sectoral linkages can spread innovation into the wider economy.

Drawing on examples of good practice from Italy and other OECD countries, this webinar will distill the key ingredients of local action to foster heritage-led entrepreneurship and innovation in the context of the recovery.

The webinar series

Three thematic webinars will be organised in 2021 on topic identified as priorities by participating cities and feeding into a “How to” Strategic Note. The webinars will be an opportunity to share and learn from innovative practices in Italy and other OECD countries in order to develop practical solutions to common challenges.

Find more information here.

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