Artists & Creatives
COVID-19 Recovery Resource Platform

Harvard Business Review IdeaCast: How the Creative Economy is Changing with Covid-19

A conversation with Adobe’s Scott Belsky about how creative work is more important than ever.

Scott Belsky, chief product officer at Adobe, says that creative workers are a bigger part of the economy than ever, thanks to new technologies, more gig work, and shifting norms following the pandemic. He recommends that leaders at all companies — not just those in traditionally creative fields — understand this key component of value creation today. He explains how companies can make themselves more competitive by making themselves more attractive to the likes of designers, writers, and artists.

Listen to the podcast here.

Harvard Business Review is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. 

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