With current circumstances every industry is shook and uncertain about the future. Without the support of culture many creatives, from freelancers to small businesses, will be out of work. Institutions and cultural producers can use the message to highlight their creative responses to the challenges of the COVID-19 Pandemic.
This campaign is devoted to supporting creative workers by showcasing their postponed or cancelled projects – fashion collections, art and photography exhibitions, films, and more – as well providing much-needed cultural relief. Cultural events have been cancelled, institutions closed, along with actual creative working spaces – culture itself is facing an existential threat.