Produced through a partnership between the Australia Council for the Arts and National Arts Council Singapore, the report provides insights and guidance for the cultural and creative industries as they grapple with the implications of digital transformation.
The research is based on a wide-ranging literature review including scholarly articles, books, industry reports and media articles.
In Real Life adds to the Australia Council’s growing body of work on digital engagement, including the Audience Outlook Monitor research which is tracking audience sentiment and behaviour through the COVID-19 pandemic, as well as previous research on professional artists, arts participation, blockchain and music exports.
The report paves the way for the Australia Council’s broader research and capacity building in digital cultural engagement.
– We live in a hybrid world where increasing use of mobile technology means that digital elements are embedded in everyday life and cultural participation.
– More people are creatively participating, and it is increasingly difficult to distinguish ‘artist’ and ‘audience’. This is because of the rise of participatory digital technologies over the past two decades and, more recently, a small number of integrated digital platforms that permeate everyday life via mobile technologies.
– Audience expectations are changing. Audiences expect to be able to insert themselves into the story of an artwork, and to have access to multiple lines of communication – with performers as well as other audience members and participants.
– For many people, the live experience is no longer just about ‘in-person’ attendance. It can mean experiencing art simultaneously with others and watching events unfold in real time.
– Digital access is unevenly distributed and does not automatically mean increased participation for everybody. These issues will be addressed more fully by the Australia Council in work currently underway on access and inclusion in the digital sphere.